Hire Snapshot Animations. That’s what we did, and we’ve just kicked butt. Check it out!
Snapshot Animations is a small stop-animation shop run by my brother Peter. We’re eternally grateful to Peter for his hard work and production.
The music is courtesy of Lane Gardner as Artey Kang. We chose his music for two reasons: (1) it’s awesome and catchy and (2) it tells a story. Two ingredients in the recipe of kick-butt-ness.
We dig this video and we hope you do too!
Show your support, help us spread the word! E-mail a friend this link: http://www.youtube.com/watch?v=DbfG5VvT6G0
A few post-production notes
- Mind Sprocket was conceived almost exactly as portrayed: three friends bumming at a table conversing, sketching, and brainstorming until the idea hit us in the thought bubble.
- We love what Peter did with the cogs. It’s clever and layered with meanings.
- Nobody caught this until after shooting had wrapped up: in all the shots, the front cover of the magazine (with ‘MS’ on it) is actually on the back cover! (We’re that unique!)
- When doing creative brainstorming and the idea suddenly hits: you really do have to leap out there and grab it out of the air. You’ve got to scribble as fast as you can and get it out of the ethereal and onto paper.
Thinking back to the three founding editors (myself, Lindsey Anderson, and Anna Luther) two years back is almost scary. We’ve come light years and leapfrogs since then. But considering where we want to be, we’re hardly an inch off the ground.